Brand identity is considered to be the most important area of a business. It is determined not only by identifying the market in which the business is running but also by giving attention to the tiniest area beat it by the consumer insight or the brand itself. Brand identity comprises of varies marketing functions like identifying your target market, segmentation and then setting an image of business product/services in the eyes of the customer. Once a business set an image of its product or services in the customer mind the process goes further and calls for a marketing mix in which a business is required to emphasis on Product, Price, Place and Promotion and this each function has its own importance in business world.